Kay is the Executive Director for the Digital + Direct Marketing Association Asia [D+D], moving seamlessly into the role after almost nine years with the Asia Digital Marketing Association.

Kay specialises in association management and professional services marketing, and has worked in the non-profit and private sectors. She brings to the table significant experience in digital and traditional marketing, as well as in loyalty programs and relationship management. Adept across continents and cultures, her roles have seen her involved in corporate re-branding, significant event organisation, digital and social media, public relations, as well as the production of comprehensive marketing and promotional materials.