David Ketchum is a passionate evangelist for the business value of digital and social marketing at every level of the sales funnel, from building brand awareness to driving sales leads, to CRM.
As Chairman of the industry group the Digital + Direct Marketing Association Asia [D+D], David helps drive thought leadership and direct activities regionwide, including lobbying, events, networking and research.
David is jumpstarting Current Asia as the first of a new breed of business solutions companies that businesses maximise the value of their data, contacts and content. David has lived and worked in Asia since 1992. He founded Upstream Asia, which joined Bite Communications in 2009.
Previously, he was Senior Vice President, Marketing and Communications Asia-Pacific for Calvin Klein, and has also held senior positions with Burson-Marsteller and Hill and Knowlton internationally.
He is the author of BIG M, little m Marketing: New Strategies for aNew Asia.