Date: 9 October 2015
Venue: The Diner, G/F, 4-8 Arbuthnot Road, Central, Hong Kong
early bird price (available until noon on Friday, 2 October*):
HK$130 (non-[D+D] member) – HK$80 ([D+D] member)
HK$150 (non-[D+D] member) – HK$100 ([D+D] member)
price includes coffee & a muffin
* for online payment only
register to attend via email
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It’s important to understand where social fits into the digital and direct marketing mix. [D+D]social plays a role in showcasing the latest and greatest in new strategies for marketing on the web. We invite Asia-based businesses to share with us their success stories, and provide updates as to new strategies being implemented around the world.
A great opportunity to network with the sort of professionals who understand the value of starting their day early.
Socialising at the Edge of the Large Corporation
Join Bob Crozier, Social Network Lead for AIA as he tells us how AIA has developed an internal social media programme.
Launching AIA’s Accelerator programme exposed internal and external messaging and conversations to the culture of the Startup ecosystem. They learnt lessons along the way to leverage the use of social media both internally and, crucially, externally in ways that aligned to AIA’s Brand and Communications Strategy. The marketing lessons learned can be used by companies of all sizes to capitalise on initiatives that emanate from all parts of your organisation and how to work with your communications team to maximum effect.
Plus, a round up of the latest social media news by our very social host – Jay Oatway.
Bob Crozier, Social Network Lead, AIA
Bob has responsibility for Social Collaboration and Cooperation across AIA Group’s award winning internal and external partner communities. He manages Enterprise Social Network champions from 17 countries driving culture change in AIA to have collaboration and cooperation at the heart of what AIA does. Bob comes from an actuarial background leading projects to integrate valuation models from different parts of the business as well as work on clustering and big data analysis. He moved to his current role overseeing Social two years ago and is also now engaged in research and development of business model innovation, HCD, Agile project management, prototype development, and AIA Accelerator management as part of the Edge Innovation Team.
our social host
Jay was the founder of HKSocial (now known as [D+D]social), Hong Kong’s first Society of Social Business Best Practices. Celebrated as a leading social media and digital marketing authority in Asia Pacific, Jay is a popular public speaker, delivering seminars, courses and keynotes to business leaders, as well as providing expert testimonials for the media. Jay has built an influential worldwide following of more than 100,000 Twitter users, more than 30,000 Pinterest users, and thousands more through Google Plus, Facebook and LinkedIn. He is the author of the book, Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader. Jay was born and raised in Canada and moved to Hong Kong in 1997. Now, as a former journalist who has tapped into the latest ways to share stories and build social capital with a community, he has developed a unique first-hand experience as to how the social media landscape is taking shape.