research

The truth, they say, is in the numbers and the DDMA constantly seeks to offer members reliable research data. Please explore this section for revealing and informative findings from a variety of sources. We’ll continue to post such information as it becomes available.

asia pacific digital factbook

The Asia Pacific Digital Factbook (2015) is packed with statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of the online marketing ecosystem.

Download the abridged version below.

cover-image-2015-website               cover-image-2014-website

Looking for the full version? As a benefit of membership, all members receive a printable pdf copy of the Asia Pacific Digital Factbook each year. Click here for details on joining.

If you plan to reference data from the Digital Factbook, please source as “Digital + Direct Marketing Association Asia, 2015, Asia Pacific Digital Factbook“.

advertise

Looking for Asia Pacific exposure to over 7,000 industry professionals? Then you should consider placing an advertisement in the 2017 Asia Pacific Digital Factbook. We offer the opportunity to become an “Insight Partner” as well as the regular advertising option.

Download the Insight Partner Benefits card today for full details.
Download the booking form to place your advertisement.

asia pacific digital marketing yearbook

Predecessor to the DDMA, the Asia Digital Marketing Association (ADMA), produced an annual Asia Pacific Digital Marketing Yearbook. The Yearbook is compiled for marketers, advertisers, and their agencies, to help them understand and maximise the digital potential of their business in the region. The Yearbook is full of information and statistics on online demographics, user behaviour, online advertising, mobile, eCommerce and social media.

Download 2007, 2008, 2009, 2010 (abridged), 2011 (abridged) and 2012 (abridged) as pdf files below.

cover-image-2012-website               cover-image-2011-website               cover-image-2010-website

cover-image-2009-website               cover-image-2008-website               cover-image-2007-website

industry roundtables

A series of invitation-only industry roundtables with brand marketers and agencies were held between 2010 and 2012 by the ADMA – in both Hong Kong and Singapore. The intent in hosting these – and publishing subsequent insight documents – was to help raise senior level understanding of the power of digital, mobile, and social media marketing in Asia Pacific, and assist in their mission to uncover opportunities and issues that will help deepen collaboration between publishers, advertisers, and agencies.

You can download the executive summaries below. DDMA members may request the full version here.

2012
2011
2010

The DDMA plans to continue with the industry roundtables in 2017.

sponsor a roundtable

There is an opportunity to become involved with this as a venue sponsor. For this you would receive acknowledgement in the invitation to attendees as well as the final reports. We also welcome suggestions for questions.

If you are interested in providing support for the industry roundtable events, please email us.

DDMA member research

Many DDMA members conduct their own research that is relevant to the digital & direct marketing industries within Asia. Click here to see more details on what is available.

If you are interested in listing your non-proprietary research, please email us.