Date: 14-15 October 2014
Venue: Grand Hyatt Hotel, Hong Kong
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35% discount available for [D+D] members
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EXPOSED: Is this the death of social media?
The era of big brand pages and easy organic reach has ended. Brands that maintain their current social strategy risk stagnation, plunging engagement and wasting money.
Within Facebook, we see the death of organic reach, but consumers now spend time increasingly on mobile-centric, private platforms such as WhatsApp, Snapchat and WeChat.
This seminal shift in social media poses an imminent risk for unprepared brands, but a range of new opportunities for those that keep pace.
Presented in the context of fast consumer behavioural change, Social Matters will critically examine the question: “Is this the end of social media?”
ARE YOU READY?
Social Matters returns for its 3rd edition in Hong Kong! Last year, over 750 executives attended Asia Pacific’s premier social conference. This October, join the world’s top brands and media including, VICE, Coca-Cola, Microsoft, Twitter, KaKao Talk and many others as they share their visual, content-driven approaches to digital branding, marketing and advertising.
A joint venture between Branded and Social@Ogilvy, Social Matters is Asia’s only executive-level business event presented by brands and for brands, to critically examine the use of social media as a powerful business tool. Social Matters focuses on inspiring online content and insights from the most creative digital campaigns that bring people together.