[D+D]cafe – 2014/nov


Date: 26 November 2014
Time: 1430-1800
Venue: 21 Tanjong Pagar Road, #04-01, Singapore
Cost: S$50 ([D+D] & DMAS member) – S$70 (non member) – price includes tea & coffee

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The Power of Love Data

Data driven marketing is the next big thing! Or is it? Love it or hate it, it’s now an integral part of the marketing toolbox.

This afternoon seminar will show you practical ways to make the most out of your data.

event details

Jumping Off: An Introduction to Data

David Ketchum, Chairman, [D+D] & CEO, Current Asia

The [D+D] Asia Pacific Digital Factbook 2014 is an essential jumping off point for any data-driven strategy. It not only provides a snapshot of key geographies, channels and consumer behaviours region wide, but also provides signposts to deeper sources of data and market insights. As digital + direct marketing moves from a media-focused activity to a customer-centric business-building initiative, the Digital Factbook provides marketers and agencies with essential signposts about how to craft engagement, branding, and sales strategies.

Super Marketers: Harnessing the Power of Customer Data

Nimmity Zappert, Partner Manager, Teradata Marketing Applications

Your most valuable asset is your customer data. How can you, as a marketer, harness the power of your customer data to do really great marketing? Customers don’t want boring one-size-fits-all messages. They want offers that mean something to them, right now. Learn how the new generation of Super Marketers are harnessing the Power of Customer Data to make meaningful, personalised connections with customers, driving sales and revenue for top global companies.

Measuring What Matters

Simon Trilsbach, VP, APAC, Socialbakers

1. Evolution of Social Metrics
2. ROI
3. Real-Time Content

our speakers

David Ketchum, Chairman, [D+D] & CEO, Current Asia

As Chairman of the industry group the Digital + Direct Marketing Association Asia [D+D], David helps drive thought leadership and direct activities regionwide, including lobbying, events, networking and research. David is jumpstarting Current Asia as the first of a new breed of business solutions companies that businesses maximise the value of their data, contacts and content. David has lived and worked in Asia since 1992. He founded Upstream Asia, which joined Bite Communications in 2009. Previously, he was Senior Vice President, Marketing and Communications Asia-Pacific for Calvin Klein, and has also held senior positions with Burson-Marsteller and Hill and Knowlton internationally.

Nimmity Zappert, Partner Manager, PSAK, Teradata Marketing Applications

After several years working in telecommunications, Nimmity joined the software industry working for Sophos, building their partner channel in Australia from 40 partners to over 200. Driven by a lifelong passion for travel, she relocated to the Sophos Head Office in the UK as the Global Partner Marketing Manager and then as the Head of International Sales, managing a team that sold into the Netherlands, Russia, Central Europe, India, Africa, Scandinavia and the Middle East. Upon her return to Australia, Nimmity was lured to the cutting-edge digital marketing industry, joining Teradata in 2013.

Simon Trilsbach, Vice President, APAC, Socialbakers

Simon is responsible for leading the Socialbakers business in APAC, with the mission of helping organisations to become Smart Social Marketers. With over 10 years of assisting organisations leverage digital marketing capabilities, he was the Client Director for the team that won the Gold Medal for Best Data Driven Marketing Campaign (HK & SGP) at the Marketing Excellence Awards.