Date: 31 July 2014
Venue: Pan Pacific Hotel, 7 Raffles Boulevard, Marina Square, Singapore
This is a [D+D] supported event
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30% discount available for [D+D] members
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The World Brand Congress is one of the single largest rendezvous of the best brains behind some of the world’s most successful and sought after brands. There are so many corporations that carry the DNA of a good corporation that not only make profit but make business different and contribute back to society.
The World Brand Congress’ challenge is to promote and recognise these ideas and to position those innovations and creations in the world. Marketing has the ability to change the way we live, eat, drink, consume and dress. If consumers make the right choices, they allow those corporations to make greater profit and, in return, we know that those corporations do good for our planet. Individually we will not be able to change so many lives but our choices count as a contribution for doing good. After all, we all need to consume every day but the question will be “does the product that we consume link to a dead end or does it bring good to others?”.
The 23rd edition of World Brand Congress is scheduled for 31 July 2014 at the Pan Pacific Hotel in Singapore.
The theme for World Brand Congress in 2014 is “BRANDS THAT LAST: ROLE OF SUSTAINABILITY IN INNOVATIVE BRANDING”.