Date: 12 December 2014
Venue: Libertine Cafe Bistro Bar, 24-26 Aberdeen Street, Central, Hong Kong
early bird price (available until noon on Friday, 5 December*):
HK$80 ([D+D] member) – HK$130 (non member)
HK$100 ([D+D] member) – HK$150 (non member)
price includes coffee & croissant
* conditions apply
register & pay online
register your intent to attend via email
become a sponsor
If you would like to sponsor a [D+D] event, please email us for details.
It’s important to understand where social fits into the digital and direct marketing mix. [D+D]social plays a role in showcasing the latest and greatest in new strategies for marketing on the web. We will invite Asia-based businesses to share with us their success stories, and we’ll provide updates as to new strategies being implemented around the world.
A great opportunity to network with the sort of professionals who understand the value of starting their day early.
“Santa Knows Who’s Been Naughty or Nice: and so can you with the right use of your social data”
Social media marketing continues to evolve. And while it still pays to play nice online, this year’s trends caught brands under the mistletoe and rewarded them for a bit of naughtiness.
This month we will host an exciting panel hosted by [D+D] Chairman, David Ketchum, discussing how you can use “big data” to find out who is naughty or nice on your marketing list.
Plus, a round up of the latest social media news by our very social host – Jay Oatway – who explains what should be under your social marketing tree this Christmas.
our panel speakers
David Ketchum, Chairman, [D+D] & CEO, Current Asia
As Chairman of the industry group the Digital + Direct Marketing Association Asia [D+D], David helps drive thought leadership and direct activities regionwide, including lobbying, events, networking and research. David is jumpstarting Current Asia as the first of a new breed of business solutions companies that businesses maximise the value of their data, contacts and content. David has lived and worked in Asia since 1992. He founded Upstream Asia, which joined Bite Communications in 2009. Previously, he was Senior Vice President, Marketing and Communications Asia-Pacific for Calvin Klein, and has also held senior positions with Burson-Marsteller and Hill and Knowlton internationally.
Simon Trilsbach, Vice President, APAC, Socialbakers
Simon is responsible for leading the Socialbakers business in APAC, with the mission of helping organisations to become Smart Social Marketers. With over 10 years of assisting organisations leverage digital marketing capabilities, he was the Client Director for the team that won the Gold Medal for Best Data Driven Marketing Campaign (HK & SGP) at the Marketing Excellence Awards.
Chris Hodgeman, General Manager, MavSocial
Chris is General Manager of Maventus, developer of MavSocial, a cloud-based visual content management and publishing platform for brands and agencies. Prior to this he was an investment banker for many years before he saw the light. He is very interested in seeing how financial institutions can take advantage of social media to communicate with their clients.