Date: 11-12 & 14-15 August 2014
Venue: tbc, Hong Kong and tbc, Singapore
This is a [D+D] supported event
Click here for full event details
10% discount available for [D+D] members
Email [D+D] for the code
In today’s global, interconnected environment, risks to businesses are no longer confined to the industry or geographic region. An integrated approach to understanding risk – with greater transparency, has become necessary for an organisation’s survival in this competitive marketplace. Businesses have to manage risks holistically in order to balance growth against potential reputational and financial backlash resulting from failures to meet the plethora of ever-changing stakeholders’ expectations.
This 2-day event aims to help you shape positive brand perception and build a network of trusty social influencers to extend share of mind and achieve higher brand preference. Power-packed with insights and case studies from Unilever, Sony, Electolux, Towers Watson, Domino’s Pizza, BreadTalk, StarHub, Scoot, TANGS, Virgin Active Singapore and more, discover how to formulate an integrated social media brand strategy to adapt brand identity and experience in today’s digital landscape. Gain insights on how you can leverage from data analytics to refine digital communications, and assess and overcome potential social risks.